New Balance: Shaping the Future of Footwear

Edith Harmon, New Balance

In an industry where order customization is one of the keys to achieving a competitive advantage, New Balance is changing the game. Find out how the one of the world's major sports footwear manufacturers is overhauling its production process, using new technology and materials to redefine the footwear design and manufacturing, binding the latest innovation in CAD, technology, and materials with customized applications.

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